The Challenge
HubSpot users with ERPs face a persistent challenge: their sales and marketing data lives in HubSpot, while financial and operational data resides in their ERP. This fragmentation leads to:
- Manual data entry between systems
- Conflicting reports and metrics
- Delayed visibility into customer financial status
- Sales teams lacking critical order and inventory information
Traditional integration solutions require 6+ months of custom development for each ERP connector, making them cost-prohibitive for mid-market companies.
What We Built
In partnership with a UK-based HubSpot consultancy, we developed OW Sync — an integration platform specifically designed to connect HubSpot with mid-market ERPs.
The platform’s unified architecture enables rapid connector deployment. While typical ERP integrations require 6+ months of development, our approach delivers new connectors in 2-3 months.
Key Capabilities
The platform includes five core features designed for enterprise reliability:
- Pre-mapped field synchronization — Common fields are already mapped, reducing setup time
- Visual field mapper — Non-technical users can customize field mappings through an intuitive interface
- Flexible sync scheduling — Configure sync frequency based on business needs
- Error logging with retry logic — Automatic error handling ensures data consistency
- Native HubSpot UI extensions — Access ERP data directly within HubSpot’s interface
Current Connectors
The platform currently supports multiple ERP systems at various stages:
| ERP | Status |
|---|---|
| Orderwise | Live |
| Business Central | In Development |
| NetSuite | In Development |
| Sage | Planned |
| SAP | Planned |
Results
The platform has transformed how mid-market companies approach ERP-HubSpot integration:
- 75% faster connector development compared to custom solutions
- Unified customer view across sales, marketing, and finance
- Reduced manual data entry through automated synchronization
- Enterprise-grade reliability with comprehensive error handling